Meet the Racing Digital Team || Georgia Misson - Product Owner
Georgia and Goose
Racing has been part of my life for as long as I can remember, and not just from the stands. I've worked on stud farms, ridden out, been part of racing clubs, and I even rode at Newbury in a charity race, which is the kind of experience that stays with you. So when people ask what drew me to Racing Digital, the honest answer is that it combines everything I care about: horses, racing, and building technology that makes a tangible difference to the people who rely on it.
My role is Product Owner, one of a small team working across the Racing Digital Hub. What that means in practice is that I act as the voice of the user in the development process, sitting between the stakeholders who know what racing administration needs to do and the development teams who are building it.
I manage the flow of requirements from our customers to our internal teams, prioritise the backlog of work, translate requirements into something the engineers can act on, and make sure that at every stage we're focused on delivering real value rather than just shipping features. It's a role that requires you to hold a lot of context at once, to make judgement calls under pressure, and to keep asking the question: does this actually work for the person who's going to use it? That ultimately requires an understanding of both technology, and the intricacies and complexity of British Racing, and that blend of skills is not always necessarily easy to find.
Getting here
My career has been shaped by racing from fairly early on. After studying, I completed the BHA graduate scheme, which included a placement with Racing Welfare, an experience that gave me a broad understanding of the industry and the people who work within it, from the most senior administrators to those working at ground level in the yards. That kind of exposure matters. It's easy to design systems in the abstract; it's considerably harder, and considerably more valuable, to design them with a real understanding of who they're for.
From there I moved into software, working at a startup developing communication and client management tools tailored to shared ownerships. That role brought together the two worlds I already knew well - racing and technology - and gave me the product skills I needed to step into this role at Racing Digital. It felt like a natural progression, even if the path to get there wasn't entirely linear.
The Hub
The Racing Digital Hub is the project that ties all of this together. It's a modern platform designed to replace the current Racing Administration system, bringing ownership and registrations, licensing, race entries and core administrative processes onto a single, coherent platform that actually works the way people need it to, and ultimately aligning racing technology with other comparable sporting markets.
As a Product Owner, my focus is on the detail of that: what does each feature need to do, who is it for, and how do we make sure it delivers? It means spending a lot of time talking to the people who will actually use the system; trainers, owners, administrators and more, and understanding their frustrations with the current setup whilst making sure the decisions we make in development genuinely address them rather than just ticking a specification box.
The progress the team has made, particularly since we moved to an in-house engineering model, has been significant. We're heading into the second half of 2026 in a strong position, with enhanced data capabilities being rolled out to stakeholders ahead of the full platform launch in 2027. We have already launched a fixtures planning tooll that’s been in use for several years now, and the upgraded WBRR system earlier this year. That approach is valuable from a product perspective, it gives us real-world feedback before we go live at scale, builds confidence internally, and it gives users time to build familiarity with what's coming. Getting that right is a big part of what I'm focused on right now.
Away from the desk
Outside of work, I'm a qualified rowing coach, which sits in a slightly different corner of my life to everything else but is no less absorbing for it. Coaching requires a particular kind of patience, you're working with people at different stages, with different natural abilities, trying to build something collective out of individual effort. There's more overlap with product work than you might expect.
The horses remain a constant. Retraining my own ex-racehorse, following racing, being part of the wider community around the sport, it's all woven into the fabric of my week in one way or another. Working at Racing Digital means the professional and the personal are fairly thoroughly intertwined at this point, which is exactly where I want to be.
Having ridden at Newbury probably still tops the list, mind you. Some things are hard to follow.
Follow us on:
Take a look at our FAQs
Get in touch with the team on info@racingdigital.co.uk
